Be Expressive with BeYu


Attention-grabbing eye make up gives the face expression and character! The ways in which you can emphasise the eyes with eyeliner are incredibly diverse and mean the sky’s the limit for your creativity!

With the Be Expressive promotion, BeYu is expanding the popular eyeliner range for a wide variety of looks, from fine to extra wide, from deep black to colored!


The perfect line isn’t always easy to achieve – little bloopers and edges can quickly take the fun out of the morning make up routine. Now, BeYu has the perfect solution: the innovative SOS Eye Liner Corrector Stick corrects make up mistakes in a matter of seconds. It’s an absolute must-have for every woman!


Be Yourself with BeYu!

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Be Expressive with BeYu


Attention-grabbing eye make up gives the face expression and character! The ways in which you can emphasise the eyes with eyeliner are incredibly diverse and mean the sky’s the limit for your creativity!

With the Be Expressive promotion, BeYu is expanding the popular eyeliner range for a wide variety of looks, from fine to extra wide, from deep black to colored!


The perfect line isn’t always easy to achieve – little bloopers and edges can quickly take the fun out of the morning make up routine. Now, BeYu has the perfect solution: the innovative SOS Eye Liner Corrector Stick corrects make up mistakes in a matter of seconds. It’s an absolute must-have for every woman!


Be Yourself with BeYu!


#BeExpressive

The highlight product in the current Be Expressive collection by BeYu is the Sos Eye Liner Corrector Stick with three spare tips for the perfect correction of make up mistakes. Eyeliner, mascara and eyeshadow slip-ups with long-lasting texture are no match for it. Thanks to its fine tip, the stick is very precice and easy to use. The Sos Eye Liner Corrector Stick with nourishing jojoba oil is suitable for sensitive eyes.


For expressive eye make up, the new Statement Eye Liner in “Black” No. 1 is the answer. The liquid eyeliner with bevelled tip enables both fine and extra-thick lines, whilst its quick-drying texture and good durability won’t fail to impress.
To make a bold statement, start from the inner corner with the thin side of the Statement Eye Liner. Then, from the middle of the lash line, turn the tip around and draw a thicker line towards the outer corner.


The Easy Fine Liner in “Black” No. 1 is a liquid eyeliner in a practical pen design. The innovative tip enables the super-easy, even application of precise lines. The deep black, long-lasting texture with panthenol guarantees dramatic glances.


The new Color Kajal by BeYu is destined to be a firm favourite with its rich colour intensity. Its smooth texture with carnauba and candelilla wax makes it particularly easy to apply, even along the waterline.


Eighteen new nuances of the Color Kajal are up for selection:
The light beige “Casual” No. 10 makes the eyes look bigger. “Black Beauty” No. 20 emphasises the eyes in deep black, making it particularly suitable for tightlining.
To do this, blacken your dry upper waterline to intensify the look of the lash line (it can also be used on the lower waterline, if required). For grey shades, opt for “Rockstar” No. 25 and “Silver Linings” No. 29. Meanwhile, “Denim” No. 38, “Midnight Blue” No. 52, “Make My Day” No. 67 and “Almost Perfect” No. 81 conjure brilliant blues. “Provence” No. 106 dazzles in extravagant aubergine. To highlight the eyes in terra tones, “Double Espresso” No. 124, “Caffeine Buzz” No. 139 and “Perfectly Wonderful” No. 153 are ideal. For a natural tightlining look, choose the brown Color Kajal No. 124! Green and turquoise highlights successfully work out with “Go Wild” No. 177, “Spring Meadow” No. 185, “Ivy-Clad” No. 198, “Beach Day” No. 204, “Pool Party” No. 220 and “Ocean Wave” No. 231.


Be Yourself with BeYu!
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