At a time in which having the courage to be yourself is far from easy, BeYu aims to make long-forgotten mottos like ‘Be true to yourself’ a firm part of your attitude once again. We create products that inspire you to experiment with – and embrace – every aspect of yourself.
A quality which can be experienced with all senses: from the high quality texture to the modern and functional packaging. Ensuring this are the strictly audited production facilities and the very high quality standards according to the strict regulations of the European Cosmetic Regulation.
BeYu is all about developing yourself. No mindless copying of what’s supposedly fashionable somewhere in the world. Only you can be unique!
You decide, you’re the trend. Your very own.
BE YOURSELF is also the advice our new campaign ambassador Janina Uhse wants to spread.
Our Italian designer team picks up colors and fashion trends from the BeYu cosmetic range and transforms them into fashionable spectacle frames. In addition BeYu offers trend collections, in which especially popular styles are interpreted in wearable models.