#BeNatural

Get inspired

#BEYOURSELF

At a time in which having the courage to be yourself is far from easy, BeYu aims to make long-forgotten mottos like ‘Be true to yourself’ a firm part of your attitude once again. We create products that inspire you to experiment with – and embrace – every aspect of yourself.

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BeYu Eyewear

Our Italian designer team picks up colors and fashion trends from the BeYu cosmetic range and transforms them into fashionable spectacle frames. In addition BeYu offers trend collections, in which especially popular styles are interpreted in wearable models.